A. Blackman, R. Franklin, A. Rossetto and D.E.
Gray (2015) ‘Transforming Farm Health and
Safety: The Case for Business Coaching’. Journal
of Health and Safety. 21(1): 35-46.
Abstract. In the U.S. and Australia, agriculture is consistently ranked as
one of the most hazardous industries. The cost of injuries and deaths on
Australian farms is significant, estimated to be between AU$0.5 billion and
AU$1.2 billion per year. Death and injury in agriculture also place a
significant financial and social burden on the family and friends of the
injured, the community, and the health system. This article proposes that if
farmers were to employ coaching in their businesses, they would benefit from advances
in safety practices, resulting in associated improvements in overall farm productivity
and a reduction in injury costs to the wider community. A coaching model is presented
to demonstrate what an effective coaching process would need to include. An
agenda for future research areas is also provided.
Keywords. Business
coaching, Coaching, Extension, Farm/agricultural advisory services, Farm/agricultural
coach, Farm/agricultural extension, Farm/agricultural innovation.
For a copy of the full articles, please go to:
https://www.researchgate.net/profile/David_Gray15/contributions
